An aerial view of the family farm - Section28.

"Why the name Section28?" is currently the most commonly asked question of our Team.

While some have guessed that it might be a reference to a tax we have dodged or a law we have broken, it is nothing nearly so clever - the name Section28 is a nod to our original family farm.

A Section is a historical legacy in South Australia, left by the surveying structure used in founding the colony. Under the founding scheme, land was divided up and sold to pay for the passage of selected settlers. The simplest method for the systematic survey of new areas was found to be dividing the land into Counties, then Hundreds (usually 100 square miles) and then into sections.

Thus, Section 28 in the Hundred of Roberts is 1,800 acres in the middle of South Australia’s ‘wheat and sheep’ country. There are not many dairies in the area and, with less than 400mm of annual rainfall and an altitude in the tens of metres rather than the 1,000s of metres, it is a long way removed from the Alpine pastures of Eastern France.

However, while growing up, we ran a few house cows (all named, as was the fashion, after a garden flower – Daisy, Dandelion, Rose…) for milk, cream and butter. And it was on the farm where, in what seems like an eternity ago, the seeds for this adventure were sown.

What other questions do you have?